my frameworks

my frameworks

1.

Positioning (Part I) : qualitative approach

1.

Positioning (Part I) : qualitative approach

1.

Positioning (Part I) : qualitative approach

2.

Positioning (Part II) : quantitative approach

2.

Positioning (Part II) : quantitative approach

2.

Positioning (Part II) : quantitative approach

3.

Positioning (Part III) : Finishing it up

3.

Positioning (Part III) : Finishing it up (Upcoming)

3.

Positioning (Part III) : Finishing it up

4.

My messaging framework [for Loom]

4.

My messaging framework [for Loom]

4.

My messaging framework [for Loom]

5.

Messaging for in-trial users (Part I): Qualitative JTBD -FIT/PAIN

6.

Messaging for in-trial users (Part II): Quantitative JTBD -FIT/PAIN

7.

User research (Part I) : Interviews

8.

User research (Part II) : How to do it scale

9.

Building off-product communications

10.

Correlation and regression

11.

Optimizing free trial product onboarding

5.

Messaging for in-trial users (Part I): Qualitative JTBD -FIT/PAIN

5.

Messaging for in-trial users (Part I): Qualitative JTBD -FIT/PAIN

6.

Messaging for in-trial users (Part II): Quantitative JTBD -FIT/PAIN

6.

Messaging for in-trial users (Part II): Quantitative JTBD -FIT/PAIN (Upcoming)

7.

User research (Part I) : Interviews

7.

User research (Part I) : Interviews

8.

User research (Part II) : How to do it scale

8.

User research (Part II) : How to do it scale

9.

Building off-product communications

9.

Building off-product communications (Upcoming)

10.

Correlation and regression

10.

Correlation and regression

11.

Optimizing free trial product onboarding

11.

Optimizing free trial product onboarding (Upcoming)

12.

My icicles theory

12.

My icicles theory (Upcoming)

12.

My icicles theory

how to...?

1.

Launch a new product within your SaaS? [Hiver]

1.

Launch a new product within your SaaS? [Hiver]

2.

Drive feature adoption [Chargebee]

2.

Drive feature adoption [Chargebee]

3.

Launch GTM for browser plugin? [Beaconstac]

3.

Launch GTM for browser plugin? [Beaconstac]

3.

Build a landing page [Workmate]

4.

Build a landing page [Workmate]

5.

Do cohort analysis

5.

Do cohort analysis

how to…?

opinions and personal research

opinions and personal research

opinions and personal research

1.

Evaluating your positioning using bounce rate

1.

Launch a new product within your SaaS? [Hiver]

1.

Evaluating your positioning using bounce rate

2.

What type of positioning is most effective?

2.

What type of positioning is most effective?

2.

Drive feature adoption [Chargebee]

3.

Higher ACV? A newsletter is your best friend

3.

Launch GTM for browser plugin? [Beaconstac]

3.

Higher ACV? A newsletter is your best friend

4.

Build a landing page [Workmate]

3.

Do cohort analysis (Upcoming)

opinions and personal research

1.

Evaluating your positioning using bounce rate (Upcoming)

2.

What type of positioning is most effective? (Upcoming)

3.

Higher ACV? A newsletter is your best friend

the messaging monitor

the messaging monitor

1.

Review of gorattle.com

2.

Review of kanmon.com

3.

Review of workmate.asia

4.

Review of syook.com

5.

Reivew of mason.com

6.

Review of mergerware.com

7.

Review of Revly.io

8.

Review of confirm.com

1.

Review of gorattle.com

1.

Review of gorattle.com

2.

Review of kanmon.com

2.

Review of kanmon.com

3.

Review of workmate.asia

3.

Review of workmate.asia

4.

Review of syook.com

4.

Review of syook.com

5.

Reivew of mason.com

5.

Reivew of mason.com

6.

Review of mergerware.com

6.

Review of mergerware.com

7.

Review of Revly.io

7.

Review of Revly.io

8.

Review of confirm.com

4.

Review of confirm.com

work at Beaconstac

1.

Creating messaging and positioning for any scenario

2.

How do I hire product marketers?

3.

Increasing user activation (Upcoming)

4.

Experiments for a pre-trial free product experience (Upcoming)

5.

Positioning and messaging for a new product (Upcoming)

6.

Building a new homepage (Upcoming)

popular social media posts

6.

On pricing transparency

7.

Loss by poor onboarding

8.

On product/market fit

5.

Promoting a culture of change

4.

Don't lead with benefits

9.

Copies should be 'skimmable'

2.

The messaging skyscraper

1.

Start with 'why' or 'what'?

3.

On product nomenclature

my creations (which are live!)

1.

All the landing pages I’ve created

2.

All product experiences I’ve created (Upcoming)

tools I’ve created

1.

Quiz: judging your positioning (Upcoming)

2.

Free tool: G2 review analyzer and positioning determiner (Upcoming)

3.

Free tool: Detecting jargon in copies (Upcoming)

work at Beaconstac (you’ll need access!)

work at Beaconstac

work at Beaconstac

1.

Creating messaging and positioning for any scenario

1.

Creating messaging and positioning for any scenario

2.

How do I hire product marketers?

2.

How do I hire product marketers?

3.

Increasing user activation

3.

Increasing user activation

4.

Experiments for a pre-trial free product experience

4.

Experiments for a pre-trial free product experience

5.

Positioning and messaging for a new product

5.

Positioning and messaging for a new product

6.

Building a new homepage

6.

Building a new homepage

popular social media posts

1.

Start with 'why' or 'what'?

1.

Start with 'why' or 'what'?

2.

The messaging skyscraper

2.

The messaging skyscraper

3.

On product nomenclature

4.

Don't lead with benefits

4.

Don't lead with benefits

5.

Promoting a culture of change

5.

Promoting a culture of change

6.

On pricing transparency

6.

On pricing transparency

7.

Loss by poor onboarding

7.

Loss by poor onboarding

8.

On product/market fit

8.

On product/market fit

9.

Copies should be 'skimmable'

9.

Copies should be 'skimmable'

3.

On product nomenclature

my creations (which are live!)

1.

All the landing pages I’ve created

1.

All the landing pages I’ve created

2.

All product experiences I’ve created

2.

All product experiences I’ve created

tools I’ve created

1.

Quiz: Judging your positioning

1.

Quiz: Judging your positioning

2.

Comparison of P&M as function of bounce rate and avg. time spent - in Progress

2.

Free tool: G2 review analyzer and positioning determiner

3.

Free tool: Detecting jargon in copies

3.

Free tool: Detecting jargon in copies

about me

about me

My name is Shireesh and I'm a SaaS product marketer based in Bangalore, India. My area of specialization is PLG SaaS companies. I have a hands-on experience in messaging, positioning, user experiences, and full-funnel conversion optimization. What sets me apart from other product markters: being user research first and have excellent knowledge of technical products and markets.


Throughout my career in SaaS, I've worn many hats - from demand generation and pre-sales to content creation - making me a well-rounded T-shaped marketer.


When I'm not working, I like to spend my time cooking, writing, and watching good cinema.

My name is Shireesh and I'm a SaaS product marketer based in Bangalore, India. My area of specialization is PLG SaaS companies. I have a hands-on experience in messaging, positioning, user experiences, and full-funnel conversion optimization. What sets me apart from other product markters: being user research first and have excellent knowledge of technical products and markets.


Throughout my career in SaaS, I've worn many hats - from demand generation and pre-sales to content creation - making me a well-rounded T-shaped marketer.


When I'm not working, I like to spend my time cooking, writing, and watching good cinema.